Quick update on The Riff Raff Bebo campaign launched by our friends at Hideous Productions. When I originally wrote about this (here), the guys had 5 fans..basically us, them + the band!
..but since then they've managed to attract an astonishing 47,156Bebo fans with large numbers of them interacting with the page on a daily basis by leaving comments on the wall, posting pictures, responding to the polls + inviting their friends to join. Hideous is now looking for a brand to sponsor the full campaign which should roll out towards the end of the year. So watch this space..
Err, a slightly bizarre, but very clever campaign that takes product placement to a whole new level. A new show soon to air on HBO in the U.S sees vampires living among humans thanks to the creation of a synthetic blood substitute in Japan. And at the same time a new drink is to launch in the real world called True Blood..you guessed it, a blood substitute from Japan!
Entertainment agency, Campfire discovered that vampire enthusiasts (yes they do exist!) are no strangers to the internet + are in fact keen bloggers. So they shared sneak previews of the script with them to encourage comment + discussion in the various forums + blogs that they frequent - resulting in huge buzz online around the show. The next phase saw a second websitelaunch, along with TV, online + print ads plus experiential activity communicating TruBeverage.com – making the explicit link between the show + the drink. The campaign was a huge success with stores + vending machines across New York + L.A selling out of True Blood. And now this week sees a full True Blood websitelaunch containing episode guides + making the link between show + drink crystal clear. The show itself premiers on HBO on 7th September.
Our friends at Hideous Productionshave been working with unsigned band, The Riff Raff to help them raise their profile among music-loving teens.
In a unique + innovative campaign, The Riff Raff is asking Bebo users to help them launch their debut album in a way that's never been done before!
The Riff Raff Make Tracks page asks Bebo users to join them on a journey which will take them to some of the coolest + unusual locations across the world. Each week they'll visit a different destination decided by the Bebo community through online polls, where they'll perform at gigs, meet some famous faces + generally have a lot of fun. All of their performances + antics will be documented via video posts, blog entries + more on Bebo. And as they go, they'll introduce a different track from the album to their Bebo community, which can then be downloaded via the Bebo site. So by the end of the tour not only will the fans have collected the entire debut album, they'll have been taken on, and contributed to an unforgettable journey with the band as well.
We think this is going to be a HUGE hit with the Bebo crowd..potentially changing the way music is released FOREVER! Support the band + join them on their journey by becoming a fan here..we have.
Orange is kicking off one of its most innovative online marketing campaigns to date.
A virtual racewill see users follow personalised balloons across hundreds of sites in a seven-day bid to win a £20,000 VIP trip to Ibiza.
The technically complex project is a bid to engage with online audiences through blogs and social media. The race will promote Orange's mobile tariffs by inviting users to tag a balloon shaped like its dolphin, panther, canary and racoon brands.
The race launches in three weeks and entrants will be able to track and control their balloon as it travels across the web.
Each site equals one internet mile and the user with the most miles at the end of seven days wins. Players can also get bonus prizes and energy boosts for their balloons.
They can also submit a website to be part of the racecourse, in a bid to extend the game's reach and enable bloggers and site owners to drive traffic to their sites. The race was created by digital agency Poke, which also created Orange's 'Spot the bull' campaign and its Unlimited website.
The campaign comes as Orange unveiled its new marketing strategy, announced yesterday.
Quick update on The Riff Raff Bebo campaign launched by our friends at Hideous Productions. When I originally wrote about this (here), the guys had 5 fans..basically us, them + the band!
