I just noticed a post on the blog of one of our CC bloggers, Rachel Clarke talking about a viral created by Samsung to support the launch of the Samsung Soul. The video shows 10 optical illusions in 2 minutes to support the handset's 'magic touch' function and 'imagination lives' tagline. It's been hugely successful achieving approx. 1m views and over 500 comments on YouTube to date.
It was clear from the comments that the dragon was particularly popular, so Samsung responded by taking him on a tour of England on the back of a truck and filming it:
Both videos take you through to a really nice, really interactive + tactile microsite featuring loads of gorgeous animations and illustrations.
Showing posts with label telecomms. Show all posts
Showing posts with label telecomms. Show all posts
Tuesday, 1 July 2008
Samsung gets viral
Tuesday, 17 June 2008
Round-up 17//06//08
TALKS / COURSES
Online Marketing Show 24th + 25th June – this is FREE guys, some of us should definitely go. Including a variety of talks including: Creative Directors showcase, Marketing through Social Networks, Widgets / Web Apps.
TELECOMMS
Orange to launch innovative virtual balloon race. Nice new Sony Ericsson G700. The negative impact of the iPhone on other carriers and makers.
SOCIAL MEDIA
Social networking site Bebo has commissioned a 2nd series of online TV show Sofia's Diary starring the 17-year old Sofia and her friends at college and work. Sofia’s Diary which was sponsored by Unilever’s Sure Girl deodorant first time round was also broadcast on digital TV station Fiver where it attracts 250k viewers. Channel 4 has turned to Facebook and Bebo to trigger interest in Big Brother 9 with a Facebook fan page and application which users can use to watch and rate the show + get news as it breaks. Research by Thinkbox and the IAB shows that using TV and online together in ad campaigns can result in 47% more positivity about a brand. The research also shows that the likelihood of buying or using a product increases by more than 50% when the two channels are used together…really interesting article debating in-house vs. out-sourcing when it comes to the production of engaging digital content at a time when agencies such as AKQA are setting up film departments in-house. From Nada - a clever campaign from Penguin that tells stories through Google Maps + Twitter...oooh.
GREEN STUFF
Innocent is running its ‘buy one get one tree’ campaign again which plants a tree for every bottle of Innocent bought. The site also includes digital badges, Facebook widgets and information on UK forest walks. Here's what Contagious has to say about it. Discovery Channel have launched a Planet Green channel. At a time of real concern for the number of plastic bottles hitting landfill (which take 150 years to decompose!), research shows that the UK is the fastest growing bottled-water market. To attempt to reverse this trend, the Evening Standard launched the Water on tap campaign alongside Mayor Ken (Boris continues to support it) encouraging London restaurants to pledge to offer tap water as standard to make drinking tap water more socially acceptable.
WII-NOVATION
You can now use your Wii remote to create street art with Wii-graffiti. Quit smoking with Alan Carr, Ubisoft and DS:
JUST COOL / CLEVER STUFF
Customise your moleskin. Clever advertising for Alzheimers charity in South Africa. Clever and simple. A site where you can find movie title screens – might come in useful one day?!
THE WORLD WIDE WEB
Apple launches films on iTunes. A really impactful video and website for charity, the girl effect which aims to empower females in poverty-striken countries. Coldplay preview new album on MySpace. To support new release Adulthood – the sequel to last year’s Kidulthood, Pathe has created a Facebook fan page offering ‘fans’ the chance to win screening tickets and access exclusive content such as trailers and film stills. This is genius – NZ campaign to encourage reading (and slacking at work) with book scripts presented in powerpoint. The Green Room + E.I have launched a new microsite for Christian Aid called ctrl.alt.shift. Ctrl.alt.shift differentiates Christian Aid from other charities by not just asking for money but by empowering people to make a difference with matters they’re really passionate about - giving them a voice and a platform to express it in a way that reaches + inspires others. The community-based site asks its users to create content that helps raise awareness of the various issues that Christian Aid supports, with the best being posted to the site. The initiative is being supported by top music names, Estelle and Sway.
YOOF
The Ruby Pseudo blog has these great timelines to show what’s pertinent + personal to kids’ aged between 11-16, broken down by year: 11-12's / 12-13's / 14-15's / 15-16's
Interesting Mobile youth Marketing to Generation Y presentation. And even better than that, MTV Asia has written this great pres on youth behaviour – full of great stats and insights.
CAKES
F*^k off-off. I noticed on W+K’s blog that they’ve had bake-offs and Jack-offs, and last week they held a Muff-off. And sources tell me that Iris often hold bake-offs – and while I know we’re planning a bank holiday Jerk-off, I can’t help thinking we need to avoid the whole ‘off-ing’ thing. So wrack your brains for thoughts on how we can each demonstrate our creative talents in a fun way that brings us all together. Alternatively we could take the bake-off thing to a new level of wholesome’ness and do it for Breast Cancer Care who’s asking people to hold strawberry picnics this June.
EXTRA-CURRICULAR ACTIVITIES
Looks cool - Clive Boursnell exhibition on historic london. And another exhibition about the last few months of the Routemaster in London. IT'S MY BIRTHDAY next week - so I'm going here on Friday if anyone would like to join me for a night of pass the parcel, limbo + burlesque...no, really!
JUST WEIRD
Jeeeezus.
One for Lucy – social media (baby book) for babies.
Orange runs virtual balloon race
Orange is kicking off one of its most innovative online marketing campaigns to date.
A virtual race will see users follow personalised balloons across hundreds of sites in a seven-day bid to win a £20,000 VIP trip to Ibiza.
The technically complex project is a bid to engage with online audiences through blogs and social media.
The race will promote Orange's mobile tariffs by inviting users to tag a balloon shaped like its dolphin, panther, canary and racoon brands.
The race launches in three weeks and entrants will be able to track and control their balloon as it travels across the web.
Each site equals one internet mile and the user with the most miles at the end of seven days wins. Players can also get bonus prizes and energy boosts for their balloons.
They can also submit a website to be part of the racecourse, in a bid to extend the game's reach and enable bloggers and site owners to drive traffic to their sites. The race was created by digital agency Poke, which also created Orange's 'Spot the bull' campaign and its Unlimited website.
The campaign comes as Orange unveiled its new marketing strategy, announced yesterday.
http://www.playballoonacy.com/
Source: nma.co.uk
A virtual race will see users follow personalised balloons across hundreds of sites in a seven-day bid to win a £20,000 VIP trip to Ibiza.
The technically complex project is a bid to engage with online audiences through blogs and social media.
The race will promote Orange's mobile tariffs by inviting users to tag a balloon shaped like its dolphin, panther, canary and racoon brands.
The race launches in three weeks and entrants will be able to track and control their balloon as it travels across the web.
Each site equals one internet mile and the user with the most miles at the end of seven days wins. Players can also get bonus prizes and energy boosts for their balloons.
They can also submit a website to be part of the racecourse, in a bid to extend the game's reach and enable bloggers and site owners to drive traffic to their sites. The race was created by digital agency Poke, which also created Orange's 'Spot the bull' campaign and its Unlimited website.
The campaign comes as Orange unveiled its new marketing strategy, announced yesterday.
http://www.playballoonacy.com/
Source: nma.co.uk
Samsung Supports Wannabe Musicians
Remember the days when budding musicians could only be heard by the masses once they had gone through the blood, sweat and tears of securing a record deal, getting airplay and finally appearing on Top of The Pops?
When social networking sites came along, it was like a fairy godmother had waved a magic wand. Suddenly up-and-coming artists had an outlet for their music and a direct way to communicate with their growing fan bases.
Now Samsung has gone one step further by teaming up with Facebook, MySpace and Bebo to offer four bands the chance to have their music featured in an ad campaign for its F400 handset. In an app created by Techlightenment - which launched simultaneously across the three sites as well as at www.f400share.com - hopefuls can upload a short clip of music for others to listen to and vote for their favourite. The winning clip will become the sound-track on the F400’s radio and online ad campaign, which launches in the summer.
This strategy short-circuits the usual way in which soundtracks are chosen for ads which has traditionally involved agencies and record companies. For instance, London Calling founder and former director of music, TV and advertising at Universal Music, Tracie London-Rowell, was behind some legendary link-ups, including Leftfield’s (then unreleased track) Phat Planet on Guinness ‘surfer’. And BBH catapulted Make Luv, a track by Room 5 featuring Oliver Cheetham, into the number one spot after putting it at the heart of an integrated campaign for Lynx Pulse. By leaving it up to the consumers to vote for their favourite track, Samsung is entrusting them with a key decision in their advertising that could infuse the brand with kudos (think what The Dandy Warhols did for Vodafone - and vice versa - when Bohemian Like You became ‘the Vodafone song’). What’s more, in a summer
Where mobile operators and handset brands are all over an ever-chronic epidemic of music festivals, Samsung deserves a definite thumbs-up for trying something different www.f400share.com
Source: Contagious
When social networking sites came along, it was like a fairy godmother had waved a magic wand. Suddenly up-and-coming artists had an outlet for their music and a direct way to communicate with their growing fan bases.
Now Samsung has gone one step further by teaming up with Facebook, MySpace and Bebo to offer four bands the chance to have their music featured in an ad campaign for its F400 handset. In an app created by Techlightenment - which launched simultaneously across the three sites as well as at www.f400share.com - hopefuls can upload a short clip of music for others to listen to and vote for their favourite. The winning clip will become the sound-track on the F400’s radio and online ad campaign, which launches in the summer.
This strategy short-circuits the usual way in which soundtracks are chosen for ads which has traditionally involved agencies and record companies. For instance, London Calling founder and former director of music, TV and advertising at Universal Music, Tracie London-Rowell, was behind some legendary link-ups, including Leftfield’s (then unreleased track) Phat Planet on Guinness ‘surfer’. And BBH catapulted Make Luv, a track by Room 5 featuring Oliver Cheetham, into the number one spot after putting it at the heart of an integrated campaign for Lynx Pulse. By leaving it up to the consumers to vote for their favourite track, Samsung is entrusting them with a key decision in their advertising that could infuse the brand with kudos (think what The Dandy Warhols did for Vodafone - and vice versa - when Bohemian Like You became ‘the Vodafone song’). What’s more, in a summer
Where mobile operators and handset brands are all over an ever-chronic epidemic of music festivals, Samsung deserves a definite thumbs-up for trying something different www.f400share.com
Source: Contagious
Wednesday, 4 June 2008
Round-up 05//06//08
JUST NICE STUFF
Manchester agency, Love Creative won an award for this rather nice digital campaign inviting people to design their own DM boots. Some really beautiful photography. A clever truck-side campaign for Dodge Challenger
YOOF
An interesting article from Mobile Youth reminding us that all kids really think about when considering a product is, a) Is it cheap?, b) Do my friends use it? + c) Will it help me get laid? And here are loads of insightful on-the-street interviews investigating how youth feels about mobile brands + other youth brands. Here’s a nice account of the recent Mobile Youth Marketing Workout. Almost ¾ of 11-25 year olds want to know the news, with 51% saying it’s important and 23% saying it was very important. Meanwhile 25% of female respondents said news was not very important. Full article.
TELECOMMS
Fun, new Nokia ad from W+K called 'Dance'. Free Nintendo Wii at mobiles.co.uk. Sony Ericsson launches c702 cybershot.
WRINKLIES
Old people are feeling left out!! An outrage! Research shows that ¾ of over 50s think that the only products specifically targeted at them are life assurance products, false teeth and incontinence plans. Yet they have cash, time + are increasingly savvy, active and adventurous. Full article. And just to re-affirm that point
DIGITAL + INNOVATION
One for Nada - RSS toilet paper. Radiohead is running a competition to create an animated video for their Weird Fishes track giving the winner $1,000 and 3 runner up prizes of golden tickets at their gigs. View and rate the entries here. And here’s a particularly cool entry. Minority report-style computer technology just around the corner. Orange launches a digital radio device. Qype, a user-generated review site for everything from the Electric Cinema to the Costa Coffee in Newhaven has gone down a storm with 750k registered users in less than a year and over 30,000 user reviews added to date driven by tie-ups and comps from the likes of Virgin Atlantic. Are they kidding? – Gameboy platforms
BBC iPlayer factoids - More than 42 million programmes have been accessed via the BBC's iPlayer since its launch on Christmas Day 2007, and in March viewing figures were up 25 percent on the previous month. Click here for full article and 10 top tips on VOD.
GREEN
How green are you? This National Geographic Greendex calculator will tell you. My score is 64 – which is even better than Brazil! Full green survey here too.
RETAIL
Retail windowspace done wrong..and by Nokia, oops
ONE FOR TOM London’s best deli’s and food shops
ONE FOR LEE Other Music Weekly Chart
..and here's a place you can create digital mixtapes and send them to your friends, ahh!
ANOTHER FOR NADA Stokefest. And secret sources tell me that the Strictly Come Barn Dance will be there!
EXTRA-CURRICULAR ACTIVITIES
17 people were arrested during circle line cocktail party. Smithfield Nocturne – something to do with bikes, pin-stripe suits + Smithfields. Warm-up your vocal chords - Karokebox is coming to Smithfield, wooo. Prohibition – Bugsy Malone style 1920’s night out serving Hendricks Gin in teapots..amazing!
Manchester agency, Love Creative won an award for this rather nice digital campaign inviting people to design their own DM boots. Some really beautiful photography. A clever truck-side campaign for Dodge Challenger
YOOF
An interesting article from Mobile Youth reminding us that all kids really think about when considering a product is, a) Is it cheap?, b) Do my friends use it? + c) Will it help me get laid? And here are loads of insightful on-the-street interviews investigating how youth feels about mobile brands + other youth brands. Here’s a nice account of the recent Mobile Youth Marketing Workout. Almost ¾ of 11-25 year olds want to know the news, with 51% saying it’s important and 23% saying it was very important. Meanwhile 25% of female respondents said news was not very important. Full article.
TELECOMMS
Fun, new Nokia ad from W+K called 'Dance'. Free Nintendo Wii at mobiles.co.uk. Sony Ericsson launches c702 cybershot.
WRINKLIES
Old people are feeling left out!! An outrage! Research shows that ¾ of over 50s think that the only products specifically targeted at them are life assurance products, false teeth and incontinence plans. Yet they have cash, time + are increasingly savvy, active and adventurous. Full article. And just to re-affirm that point
DIGITAL + INNOVATION
One for Nada - RSS toilet paper. Radiohead is running a competition to create an animated video for their Weird Fishes track giving the winner $1,000 and 3 runner up prizes of golden tickets at their gigs. View and rate the entries here. And here’s a particularly cool entry. Minority report-style computer technology just around the corner. Orange launches a digital radio device. Qype, a user-generated review site for everything from the Electric Cinema to the Costa Coffee in Newhaven has gone down a storm with 750k registered users in less than a year and over 30,000 user reviews added to date driven by tie-ups and comps from the likes of Virgin Atlantic. Are they kidding? – Gameboy platforms
BBC iPlayer factoids - More than 42 million programmes have been accessed via the BBC's iPlayer since its launch on Christmas Day 2007, and in March viewing figures were up 25 percent on the previous month. Click here for full article and 10 top tips on VOD.
GREEN
How green are you? This National Geographic Greendex calculator will tell you. My score is 64 – which is even better than Brazil! Full green survey here too.
RETAIL
Retail windowspace done wrong..and by Nokia, oops
ONE FOR TOM London’s best deli’s and food shops
ONE FOR LEE Other Music Weekly Chart
..and here's a place you can create digital mixtapes and send them to your friends, ahh!
ANOTHER FOR NADA Stokefest. And secret sources tell me that the Strictly Come Barn Dance will be there!
EXTRA-CURRICULAR ACTIVITIES
17 people were arrested during circle line cocktail party. Smithfield Nocturne – something to do with bikes, pin-stripe suits + Smithfields. Warm-up your vocal chords - Karokebox is coming to Smithfield, wooo. Prohibition – Bugsy Malone style 1920’s night out serving Hendricks Gin in teapots..amazing!
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