Just came across a new version of Forrester's Social Technographics ladder which looks at how people use social media. The main change is the addition of 'conversationalists' which acknowledges not just Twitter users, but also those who regularly update their Facebook status.
It's worth pointing out that people tend to participate in multiple behaviours + not everyone at a higher level on the ladder does everything on the lower rungs (which is why it doesn't add up to 100%).
But the most exciting bit (I think) it this clever tool which uses Forrester data to help understand the % of each type of user by country, age and gender. Pretty awesome!
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