As yesterday progressed, we noticed that not only did our homeless snowfamily attract a constant stream of people stopping to take photos, but many were actually leaving money in Snowdaddy's coffee cup too!
That's when we realised that what started out as a bit of fun could actually be used to get people thinking. We added another sign encouraging passers-by to consider the homeless in London during the cold snap - to whom the snow wouldn't be nearly as much fun as it is to us. The sign featured a url to use to make a donation to Shelter, the homeless charity.
At the end of the day our coffee cup contained almost a tenner in donations too, which we'll be passing on to Shelter.
Sadly our snowfamily had disappeared by the time we came into work this morning. But they certainly brought us a huge amount of joy yesterday + hopefully helped some other Londoners too.
If you would like to donate click here.
