Tuesday, 1 July 2008

Samsung gets viral




I just noticed a post on the blog of one of our CC bloggers, Rachel Clarke talking about a viral created by Samsung to support the launch of the Samsung Soul. The video shows 10 optical illusions in 2 minutes to support the handset's 'magic touch' function and 'imagination lives' tagline. It's been hugely successful achieving approx. 1m views and over 500 comments on YouTube to date.

It was clear from the comments that the dragon was particularly popular, so Samsung responded by taking him on a tour of England on the back of a truck and filming it:




Both videos take you through to a really nice, really interactive + tactile microsite featuring loads of gorgeous animations and illustrations.



I'm sure I saw somewhere that sales for Soul were strong (I'll find out), but aside from that it's certainly generated a huge amount of awareness, given the handset some personality + created a fun + interesting brand experience. And I think it's great that Samsung was able to react + respond to the buzz generated with the second video - maximising the overall impact.
Posted by Kirsty Shields at 08:21
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1 comment:

Kirsty Shields said...

Just found this showing the no. of internet searches for Soul over the last couple of months - you see a strong surge around the time of the viral, overtaking all the other top handsets..including the iPhone for a short time: http://weblogs.hitwise.com/robin-goad/2008/06/blackberry_benefits_from_iphone_hype.html

1 July 2008 at 09:32

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