JUST NICE STUFF
Manchester agency, Love Creative won an award for this rather nice digital campaign inviting people to design their own DM boots. Some really beautiful photography. A clever truck-side campaign for Dodge Challenger
YOOF
An interesting article from Mobile Youth reminding us that all kids really think about when considering a product is, a) Is it cheap?, b) Do my friends use it? + c) Will it help me get laid? And here are loads of insightful on-the-street interviews investigating how youth feels about mobile brands + other youth brands. Here’s a nice account of the recent Mobile Youth Marketing Workout. Almost ¾ of 11-25 year olds want to know the news, with 51% saying it’s important and 23% saying it was very important. Meanwhile 25% of female respondents said news was not very important. Full article.
TELECOMMS
Fun, new Nokia ad from W+K called 'Dance'. Free Nintendo Wii at mobiles.co.uk. Sony Ericsson launches c702 cybershot.
WRINKLIES
Old people are feeling left out!! An outrage! Research shows that ¾ of over 50s think that the only products specifically targeted at them are life assurance products, false teeth and incontinence plans. Yet they have cash, time + are increasingly savvy, active and adventurous. Full article. And just to re-affirm that point
DIGITAL + INNOVATION
One for Nada - RSS toilet paper. Radiohead is running a competition to create an animated video for their Weird Fishes track giving the winner $1,000 and 3 runner up prizes of golden tickets at their gigs. View and rate the entries here. And here’s a particularly cool entry. Minority report-style computer technology just around the corner. Orange launches a digital radio device. Qype, a user-generated review site for everything from the Electric Cinema to the Costa Coffee in Newhaven has gone down a storm with 750k registered users in less than a year and over 30,000 user reviews added to date driven by tie-ups and comps from the likes of Virgin Atlantic. Are they kidding? – Gameboy platforms
BBC iPlayer factoids - More than 42 million programmes have been accessed via the BBC's iPlayer since its launch on Christmas Day 2007, and in March viewing figures were up 25 percent on the previous month. Click here for full article and 10 top tips on VOD.
GREEN
How green are you? This National Geographic Greendex calculator will tell you. My score is 64 – which is even better than Brazil! Full green survey here too.
RETAIL
Retail windowspace done wrong..and by Nokia, oops
ONE FOR TOM London’s best deli’s and food shops
ONE FOR LEE Other Music Weekly Chart
..and here's a place you can create digital mixtapes and send them to your friends, ahh!
ANOTHER FOR NADA Stokefest. And secret sources tell me that the Strictly Come Barn Dance will be there!
EXTRA-CURRICULAR ACTIVITIES
17 people were arrested during circle line cocktail party. Smithfield Nocturne – something to do with bikes, pin-stripe suits + Smithfields. Warm-up your vocal chords - Karokebox is coming to Smithfield, wooo. Prohibition – Bugsy Malone style 1920’s night out serving Hendricks Gin in teapots..amazing!
Manchester agency, Love Creative won an award for this rather nice digital campaign inviting people to design their own DM boots. Some really beautiful photography. A clever truck-side campaign for Dodge Challenger
YOOF
An interesting article from Mobile Youth reminding us that all kids really think about when considering a product is, a) Is it cheap?, b) Do my friends use it? + c) Will it help me get laid? And here are loads of insightful on-the-street interviews investigating how youth feels about mobile brands + other youth brands. Here’s a nice account of the recent Mobile Youth Marketing Workout. Almost ¾ of 11-25 year olds want to know the news, with 51% saying it’s important and 23% saying it was very important. Meanwhile 25% of female respondents said news was not very important. Full article.
TELECOMMS
Fun, new Nokia ad from W+K called 'Dance'. Free Nintendo Wii at mobiles.co.uk. Sony Ericsson launches c702 cybershot.
WRINKLIES
Old people are feeling left out!! An outrage! Research shows that ¾ of over 50s think that the only products specifically targeted at them are life assurance products, false teeth and incontinence plans. Yet they have cash, time + are increasingly savvy, active and adventurous. Full article. And just to re-affirm that point
DIGITAL + INNOVATION
One for Nada - RSS toilet paper. Radiohead is running a competition to create an animated video for their Weird Fishes track giving the winner $1,000 and 3 runner up prizes of golden tickets at their gigs. View and rate the entries here. And here’s a particularly cool entry. Minority report-style computer technology just around the corner. Orange launches a digital radio device. Qype, a user-generated review site for everything from the Electric Cinema to the Costa Coffee in Newhaven has gone down a storm with 750k registered users in less than a year and over 30,000 user reviews added to date driven by tie-ups and comps from the likes of Virgin Atlantic. Are they kidding? – Gameboy platforms
BBC iPlayer factoids - More than 42 million programmes have been accessed via the BBC's iPlayer since its launch on Christmas Day 2007, and in March viewing figures were up 25 percent on the previous month. Click here for full article and 10 top tips on VOD.
GREEN
How green are you? This National Geographic Greendex calculator will tell you. My score is 64 – which is even better than Brazil! Full green survey here too.
RETAIL
Retail windowspace done wrong..and by Nokia, oops
ONE FOR TOM London’s best deli’s and food shops
ONE FOR LEE Other Music Weekly Chart
..and here's a place you can create digital mixtapes and send them to your friends, ahh!
ANOTHER FOR NADA Stokefest. And secret sources tell me that the Strictly Come Barn Dance will be there!
EXTRA-CURRICULAR ACTIVITIES
17 people were arrested during circle line cocktail party. Smithfield Nocturne – something to do with bikes, pin-stripe suits + Smithfields. Warm-up your vocal chords - Karokebox is coming to Smithfield, wooo. Prohibition – Bugsy Malone style 1920’s night out serving Hendricks Gin in teapots..amazing!
1 comment:
this is great - don't think I am quite as green as you.
Looking forward to next weeks
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