The Sun have done what many have dared not to and taken on the iPhone. It's spoof of the familiar iPhone ad uses a similar soundtrack and voiceover and mocks the device by demonstrating how The Sun is superior in celebration of its 40th anniversary.
I know that no telecoms brand would attempt something like this. But The Sun I think can get away with it as it has sufficient distance from the world of telecoms. Also it's undeniable that in some ways + for some people, a newspaper is better than an iPhone.
I think it's going to crack a few smiles, especially with an iPhone backlash imminent (did I say that?) Clever, I like it.
No comments:
Post a Comment