They say they're going after the Hollyoaks demographic but want to create a feel different to the Channel 4 show + other shows such as Skins. I like that it's storylines will overlap with those of the main show + that the whole thing will be flipped so that we'll see the characters from the main show in the background while this new cast lead the online version. I also love that the BBC is working with a team of 13 young writers aged 17-22 to create the storylines (chosen through a competition run by the BBC). What a unbelievable opportunity for these kids...and hopefully by doing this, it *might just* mean that its storylines will actually connect with its audience.
You can't deny that this will benefit from a huge existing audience + that EastEnders is a well established brand. But how many young people watch EastEnders by choice*? I'm just not convinced that it being linked to EastEnders is really going to do it for these grumpy** teens who wouldn't want anyone to think they were into the same things as their parents? I get the whole Hollyoaks / Hollyoaks After Hours thing. They're targeting the same audience - with the later show giving the audience a slightly 'naughtier' version of the main show. Got it. Not sure if 'teen version of ya mum's favourite show' is really gonna cut it?! I might be wrong..
* my 17 year old bro has little choice in the matter. Since birth, 7.30pm has always been Mum's slot in the TV viewing schedule. Thank goodness for the internet.
** they're not all grumpy!
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