'Kill the Gun' Ad Campaign

Seriously haunting. An ad by BBDO for Choice FM's Peace on the Streets campaign against knife + gun crime in London.

About Choice FM's Peace on the Streets Campaign

In 2007 Choice FM re-started its quest to promote Peace on London streets, taking the baton as the leading commercial radio station committed to reducing violence and instead promoting positive young people and also the positive activities available to young people.

Over the past two years there have been over 55 deaths on London’s streets and all though one death is one too many, and must not be forgotten, we too must not forget the huge number of young people making real positive differences within the London communities.

Over the past year Peace on the Streets has received hundreds of requests to help with the campaign. We have built a dedicated team of streets ‘Angels’ who support community events in and around London and we have as a station supported over 40 events.

We have awarded nearly a quarter £1m to organizations dedicated to giving young people opportunities, build skills and help others.