Keep Calm + Carry On

On the way to work today I saw a girl carrying a v.cool Keep Calm + Carry On bag. So when I got in I searched for it online + didn't just find the bag, but a whole site dedicated to KCACO gear.

For anyone who doesn't know, the Keep Calm and Carry On artwork was originally produced by the Ministry of Information in 1939 as a poster to encourage the British people to carry on as usual despite the outbreak of war. It has now been reproduced to deliver the same message in times of recession (but not by the ministry of information!)

It feels like it might just become the new 'I [heart] New York'..but with a bit more meaning. I like it (for now).